Posted: Jan 05, 2009
FOR IMMEDIATE RELEASE: January 5, 2009
Contact: Sydney Townsend
stownsend@sunwestpr.com
Sunwest Communications
(214) 373-1601
KDC LAUNCHES NEW BRANDING CAMPAIGN TO REFLECT GROWING BUSINESS PLATFORM
New Web site and expanded capabilities set stage for future growth
DALLAS – Dallas-based KDC today unveiled a branding campaign designed to recognize the company’s expanding business platform beyond corporate office and industrial development to include increased acquisition and investment activity throughout the United States. As part of the new brand, KDC will feature the new tagline: “Real Estate Development and Investments.” In addition, KDC launched a new Web site, www.kdc.com.
“Over the last three years, we’ve completed a growing number of acquisition transactions that have moved KDC to more of a comprehensive, full-service real estate company, while still doing what we do best – corporate build-to-suit development,” said KDC CEO Steve Van Amburgh. “Our goal is to continue to provide a broad spectrum of real estate solutions for Corporate America, which includes being properly staffed and prepared to pursue the acquisition of assets as they become available. Evolving our brand and identity supports this long-term goal.”
KDC will market its new brand through direct mail, advertising and the new Web site. The “KDC” in the logo will remain the same with its familiar blue circular mark pattern next to the initials KDC in dark blue and gray. The new tagline – “Real Estate Development and Investments” – is featured in dark blue below the KDC letters.
“KDC remains the same great company with the same values and services, even as we evolve our business,” said Tobin Grove, president of KDC. “As we expand our operations and evaluate investment and development opportunities, we want our brand and Web site to reflect our growing operation and company vision.”
KDC began to enter into new third party partnerships in 2005 in order to more efficiently and effectively pursue real estate investments. KDC, along with their partners, purchased 2.75 million square feet of real estate assets from EDS for $217 million. The acquisition was one of the largest transactions involving multiple office properties worldwide that year.
In 2005, KDC also partnered with Prudential Real Estate Investors to develop Intellicenter – a branded, high-performance “green” office building program in multiple markets across the United States. The Intellicenter program will result in 4 million square feet of LEED certified office buildings with a projected total investment in excess of $400 million. KDC currently has seven Intellicenter buildings totaling more than 1 million square feet in various phases of development.
In February 2008, KDC and Harbert Management Corporation committed $120 million to an industrial development program. Two industrial projects, together totaling approximately 1 million square feet, are under construction in Austin and Houston.
KDC announced additional plans for growth with new partners E2M Partners and Sammons Enterprises in June 2008.
“Our business model includes more strategic property acquisitions as well as the expansion into targeted industries and product types, including data centers and medical office buildings,” said Van Amburgh. “By better aligning our brand with our business model, we are setting a course for success in our new endeavors.”
KDC has completed more than 90 corporate build-to-suit office and industrial projects valued in excess of $2.5 billion and totaling more than 13 million square feet. Clients include Blue Cross and Blue Shield of Texas, Citigroup, Denbury Resources, EDS, FedEx, Intuit, Prudential, Rent-A-Center, Sally Beauty Supply, and other leading companies. KDC’s current portfolio is 90 percent leased. Approximately 70 percent of KDC’s projects in development are “green.”
About KDC
KDC, one of America’s leading commercial real estate and investment companies, provides a full range of commercial real estate services including corporate build-to-suit development, acquisitions, corporate facility project/construction management, project financing, asset and land management, and marketing and leasing. KDC is headquartered in Dallas and has offices in Atlanta; Charlotte, N.C.; and Detroit. For more information visit www.kdc.com